Five Carnival Corporation & plc Brands to Launch On Deck for the Cure(TM) Breast Cancer Fundraising Initiative
Effort Aims to Raise $1 Million for Susan G. Komen for the Cure
Five Carnival Corporation & plc brands — Holland America Line, Carnival Cruise Lines, Seabourn Cruise Line, Costa Cruises, and Princess Cruises — have joined together to launch “On Deck for the Cure”, an innovative fundraising initiative benefiting Susan G. Komen for the Cure.
With a goal to raise $1 million for breast cancer research, On Deck for the Cure is modeled after a similar program launched last year by Holland America and encompasses fundraisers on dozens of the brands’ ships, with guests making a donation benefiting Komen for the Cure and participating in five-kilometer walks and other activities on the vessels’ open decks.
In addition to the fundraising component, On Deck for the Cure is designed to raise consumer awareness regarding breast cancer, one of the leading causes of death for women in the U.S. “Carnival Corporation & plc brands have been longtime supporters of breast cancer research and the On Deck for the Cure initiative takes this support to another level by providing our guests an opportunity to join with their fellow cruisers on a fun group activity to raise money for a truly worthwhile cause,” said Jack Anderson, Carnival Corporation & plc’s vice president of marketing.