NCL Launches New TV Commercials

NCL Launches New TV Commercials

Building on its successful brand identity campaign introduced in late 2006, NCL is introducing a series of new television commercials highlighting the facets of the company’s signature Freestyle Cruising, an approach to cruising unlike any other offered in the industry. Freestyle Cruising leaves regimented schedules behind, and is characterized by having no fixed dining times, resort casual attire, relaxed disembarkation and dozens of on-board entertainment and activity options.

Each commercial, developed by NCL’s advertising agency, Austin-based GSD&M’s Idea City, provides a humorous look at guests who are on a traditional, regimented cruise in a typical situation, whether it is being forced to dine with people they don’t know, or to dress in formal attire for dinner.