Royal Caribbean Announces Industry-First Loyalty Program Designed For Young Cruisers
Crown & Anchor Society Youth Program and New Adventure Ocean Enhancements Take Family Vacations to Next Level
In another industry-leading move, Royal Caribbean International introduces the first loyalty program specifically designed for cruisers below the age of 18. Launching on Liberty of the Seas‘ maiden voyage on May 19, 2007, the Crown & Anchor Society Youth Program will offer membership benefits for younger guests every time they sail with the cruise line. Additionally, the launch of Liberty also will introduce new and exciting enhancements in Royal Caribbean’s award-winning Adventure Ocean children and teen programming.
“Our dedication to provide the most enriching cruise vacation experience for families has earned Royal Caribbean many accolades year after year,” said Adam Goldstein, president, Royal Caribbean International. “With the increase of multi-generational travel, it has become even more important to provide intriguing programs that cater to young cruisers as well as to adults. The new Crown & Anchor Society Youth Program and Adventure Ocean enhancements will give our younger guests many opportunities to enjoy new experiences and earn rewards at the same time.”