Azamara Cruises is on a quest to conquer the deluxe cruise market.
The new cruise brand today officially adds the 694-guest Azamara Quest to its fleet, as the ship sets sail on the first of its two special two-night cruises from Miami, followed by a series of exotic Caribbean and Panama Canal itineraries.
Azamara Cruises, unveiled in May 2007, was designed to fill a niche: a cruise product presenting a more intimate, exclusive onboard experience, while allowing access to the less-traveled ports of call experienced travelers want to visit.
“We created Azamara Cruises to target an area of the market that we believe is underserved, and an area this product is ideally suited to fill,” said Richard D. Fain, chairman and CEO of Azamara Cruises’ parent company, Royal Caribbean Cruises Ltd. “This new line falls into the deluxe category — a category between premium and luxury.”
According to Azamara Cruises President and CEO Dan Hanrahan, “Azamara Cruises is expressly designed for experienced travelers who appreciate what a cruise vacation has to offer, but are looking for something a little different, and a little more special. What’s special about Azamara Cruises is its pampering and personalized service, extraordinary cuisine, and off-the- beaten-path destinations, with truly immersive excursions.”
While steeping guests in the history and culture of remote destinations larger ships can’t reach, Azamara Cruises offers guests a more exclusive experience. Like its sister ship, Azamara Journey, Azamara Quest offers butler service in every stateroom and suite; concierge-style amenities, including fresh-cut flowers, fresh fruit and Elemis toiletries; complimentary use of Frette cotton robes, two complimentary pairs of slippers; plasma TVs, and plush European bedding.