Why Royal Caribbean’s New Technology Makes Your Cruise Safer and More Enjoyable

Author: Isabella Sullivan

Published on:

Technology has never been more important, especially in light of the pandemic. As such, Royal Caribbean is pulling out all the stops to make your cruise a safe, healthy and streamlined experience.

Royal Caribbean is known for its incredible on-board experiences, attractions for all the family and one-of-a-kind shore excursions, all combining to create your ultimate holiday.

What you might not know is that during recent months the Royal Caribbean Group has been working tirelessly behind the scenes to create a seamless and unified cruise experience, from booking, to embarkation, to your time on board and when visiting destinations.

Throughout its history, Royal Caribbean has led the cruise industry’s most ambitious and unexpected engineering feats. From an ice rink for open skating in the Caribbean and a blurring of the line between technology and entertainment to the fastest internet at sea, creative solutions are more important now than ever.

At the forefront of the drive to take the cruise experience to the next level is a commitment to eliminate what have typically been considered primary pain points of travel – lines, crowds and paper.

A new safety drill

The first dramatic change you will see on your next Royal Caribbean voyage is a new approach to the cruise safety drill.

Muster 2.0 is a solution that means that you no longer have to congregate in groups for the safety presentation, and can instead follow the tutorial in your cabins or via a mobile app. You can also view all of the safety information before you embark or at any time during the voyage, ensuring the process is both socially distanced and more intuitive.

At the core of Muster 2.0 is your all-empowering mobile app. First introduced in 2017 and now available on many Royal Caribbean International, Celebrity Cruises and Azamara ships. Initially developed to allow you to make the most of your voyage, the app’s capabilities make it a powerful solution that can integrate today’s new crucial health and safety practices, such as physical distancing and minimising common touchpoints.

More than just another app

However, this app goes so much further than this. The embarkation process has been made easier for you, as you can complete the check-in process via the app by scanning your passport information and uploading a security photo. This generates a mobile boarding pass to allow you to board seamlessly and efficiently.

Getting around the ship is also now less cumbersome. The app gives you the ability to download a digital key to your smartphone to unlock your stateroom door, while using your smartphone also means you can control elements within the stateroom, such as the television, lighting, window shades and temperature – this is customisation at its most refined.

This super-smart app puts the power in your hands. Plan your day on-board on the ship by viewing the activities, dining and shore excursions available. Of course, entertainment is a huge part of the cruise experience and with the app, you can plan the blockbuster productions you want to see and secure your seat.

Royal Caribbean Group chairman and CEO Richard Fain said: “Consumers are buying experiences now, not things, so we are creating ways for them to design vacations rich in made-to-order, memory-making moments, and even providing recommendations based on what they have enjoyed before or shared with us about their preferences.

“With our mantra of continuous improvement, our strategy is to constantly upgrade the guest experience across the fleets of all our brands. We work to surpass guests’ expectations at every opportunity, from planning their trips to boarding our ships, whether on sea days or shore excursions, and in every dining, recreation and entertainment venue.”

At the heart of Royal Caribbean is a commitment to exceed your expectations as well as your standards for health and safety on a cruise. You can be safe in the knowledge that your next Royal Caribbean cruise will keep you safe, entertained and eager for more.

To book a cruise with Royal Caribbean International and experience this for yourself, visit royalcaribbean.com