Cunard Adds New Benefits to World Club Programme Tiers Based on Number of Voyages and Days at Sea New “Diamond” Member Level Added

The Cunard World Club® has introduced a range of new benefits and tiers tailored to frequent Cunard travellers. Among the enhancements is a new “Diamond” tier for the most loyal Cunard guests and a revised tier structure that better reflects the traveling patterns of the line’s discerning travellers. Now, for example, Cunard guests can achieve higher tier levels based on their number of days at sea as well as their number of completed voyages.

“When it comes to acknowledging our guests’ dedication and passion for Cunard, we seek to be the ‘best in class’ and these enhancements reflect the V.I.P. services and experiences that our loyal guests find most valuable,” said Carol Marlow, Cunard’s president and managing director.

Cunard World Club now has four tier levels: Silver, Gold, Platinum and Diamond. Each tier has valuable benefits, which increase based on the number or voyages of days at sea.

World Club Silver guests are those who have completed one voyage and receive a tiered key card, onboard welcome back letter, World Club member savings, access to a dedicated World Club Desk (shoreside and aboard), quarterly Cunarder magazine and entrée to the members’ section at

World Club Gold level is achieved on the third through seventh voyages (or 20th through 69th day at sea) and guests receive a World Club Gold pin and invitation to the Members’ Cocktail Party, as well as a credit towards a complimentary Internet package (up to two hours, valued at $50 per person) and preferred reservations in Todd English.

Cunard World Club Platinum is earned on the eighth through fifteenth voyages (or 71st through 149th days at sea), which include all Gold member benefits and complimentary Internet package (up to 4 hours total, valued at $90 per person), discounts on dry cleaning, laundry services and White Star luggage service, a complimentary exclusive wine tasting onboard, and an invitation to the Senior Officers’ Party, as well as the World Club Platinum pin, and priority check-in and disembarkation.