More people are interested in taking a cruise, according to managing director Tony Andrews. Credit:

New survey finds more customers are opting for ex-UK departures in 2024

Author: Kaye Holland

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Updated on:

An annual survey has revealed more than half of British cruise customers are likely to book an ex-UK itinerary this year

The poll by cruise specialist,, which surveyed over 8,000 past passengers, found that more than half (53 per cent) of British cruise customers are “certain or very likely” to book an ex-UK itinerary this year.

A further 24 per cent of Brits were “fairly likely” to opt for a domestic departure, representing an overall five per cent increase compared to 2023.

Demand for fly-cruises also remained high, with 64 per cent of those asked ‘certain’ or ‘likely to’ set sail abroad this year, representing the same number as in 2023.

The survey forms part of a wider report, which predicts that 2024 will be the third consecutive year cruise holidays experience an uptick in demand.

Tony Andrews, managing director of, said: “We’re very encouraged to see yet more people interested in taking a cruise; a getaway-at-sea can offer some of the best holiday experiences available at incredible value-for-money.

"With even more ships launching over the next 12 months, the variety of destinations, product and prices mean there is something to cater for every taste and budget.”

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About Kaye Holland

Kaye is a London-based wordsmith who has written for a range of publications including The Times, The Independent, The I, Culture Trip, The Sun, and ABTA among others. In June 2022, Kaye joined the Real Response Media where she looks – together with Lucy Abbott – after the World of Cruising website. Want to get in touch? Kaye can be reached at: [email protected]