What makes a cruise ‘the best’?
At World of Cruising, our team of experts curate ‘best for…’ guides rather than taking a one-size-fits-all approach. We look at what cruise lines stand out for each destination we review and each type of traveller. We look for those subtle, if-you-know-you-know details so we can tailor our recommendations.
At a glance
- Value doesn't necessarily mean cheap - you can get great value at every level, from budget to ultra-luxury
- The lines we've selected all offer incredible experiences at a more-than-fair price
- To maximise value, make sure to look out for sales, discounts and promo codes
There’s a common myth about cruising that it must be expensive because so much is included, but that’s simply not the case. There are some phenomenal deals out there if you know where to look, and some lines are especially good at maximising value and helping your budget stretch further. If you know how to do it, cruising can even work out cheaper than staying at home.
Best value short cruises: Marella Cruises
Marella Cruises, operated by the travel giant TUI, is a firm favourite for budget-savvy cruisers. The familiar environment onboard gives you that reliable TUI experience, great for the whole family. Marella ships are all inclusive, so you know exactly how much your holiday will cost upfront (including tips for the crew). And there’s usually a seasonal deal available, so search for the latest voucher code before you book.
Itineraries: The Canary Islands, Western Med, Greek Islands, Adriatic and the Caribbean
Who's this cruise for: Families, first-timers and package holiday fans looking for simplicity
What can I expect to pay: Seven-night cruises from around £750, including flights and tips
See offers: Marella Cruises
Best British value cruises: Ambassador Cruise Line
Based in the UK, Ambassador Cruise Line is a no-fly cruise specialist sailing from eight regional UK ports, saving you money getting to and from the ship. Once onboard, you’ll be looked after by a wonderfully friendly crew and an onboard experience that leans towards a classic British holiday. Ambassador Cruise Line curates a series of special-interest cruises throughout the year, including crafting cruises, music and sport-themed sailings.
Itineraries: The British Isles, Norwegian fjords, Canaries, Baltic cities and Mediterranean
Who's this cruise for: Mature travellers and those seeking no-fly convenience from UK ports
What can I expect to pay: Fares from around £600 for a 10-night full-board cruise
See offers:Ambassador Cruise Line
Best value river cruises: TUI River Cruises
Some people worry that a river cruise is out of reach. And while it’s true that river cruises tend to come in at a higher per-day price than larger ocean-going vessels, TUI River Cruises is the leader in balancing the tranquillity of river cruises with a price-point that’s in line with ocean cruising. Itineraries include many of Europe's most popular rivers and the Nile. Seasonal discounts sweeten the deal further, so keep an eye out for promo codes.
Itineraries: The Danube, Rhine, Main, Moselle and Nile
Who's this cruise for: Adults-only travellers looking for a relaxed and scenic cruise experience
What can I expect to pay: Lead-in prices from around £800 for seven nights, including flights
See offers: TUI River Cruises
Best for package deals: Norwegian Cruise Line
Norwegian Cruise Line maximises the value of your voyage by offering upfront packages that mean whatever you most look forward to in your cruise is already rolled into the upfront cost. This includes beverage and onboard internet packages. NCL even offers packages to help you go big on indulgence and fun, with a full-cruise pass for the thermal suite in the spa or unlimited play time in the arcade for the whole family.
Itineraries: The Caribbean, Europe, Alaska, the Mediterranean, Asia and Transatlantic routes
Who's this cruise for: Travellers who want flexibility, fun and bundled extras in one deal
What can I expect to pay: 10-night cruises from around £1,200 with More at Sea offers included
See offers:Norwegian Cruise Line
As the best value-hunters know, it’s not just the price you pay that counts; it’s what you get for it. And with Celebrity Cruises, you get an elegant and elevated experience at amazing prices. Special offers include huge savings on the second guest’s fare, so if you’re travelling as a couple or small group, you can rake in the savings and treat yourself to a premium experience, with classy restaurants, snazzy chic venues and beautifully appointed staterooms.
Itineraries: The Mediterranean, Caribbean, Scandinavia, Alaska and South America
Who's this cruise for: Couples and style-conscious cruisers looking for a touch of modern luxury
What can I expect to pay: Offers from around £800 for seven-night cruises including drinks and Wi-Fi
See offers: Celebrity Cruises
Best value ultra-luxury cruise: Seabourn
Seabourn is a leading luxury cruise line, and savvy savers can recoup significant savings with a generous onboard spending credit added to their account. Use your onboard credit however you prefer, with enticing retail and relaxation outlets onboard every ship. Plus, with perfectly designed intimate ships, you’re investing in a private yacht experience without having to actually charter a yacht. Eye-catching value, for a higher budget.
Itineraries: The Mediterranean, Greek Isles, Caribbean, South Pacific and Antarctica
Who's this cruise for: Luxury lovers who appreciate all-inclusive indulgence and intimate ship atmospheres
What can I expect to pay: Fares start around £3,000 for ultra-luxury seven-night cruises
See offers:Seabourn
For more great-value cruises, check out our top offers.
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