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Ambassador Cruise Line

Ambassador Cruise Line is a brand new line - the first British cruise brand to launch since 2010. It will start sailing in 2022 with sailings going on sale in 2021. Its purpose is to inspire and delight every guest to enjoy an authentic cruise experience effortlessly, and sustainably.


Why choose this cruise line?

Ambassador will deliver distinguished cuisine, fascinating voyages on a classic cruise ship, great entertainment, like-minded guests and treasured destinations. The company will deliver a seamless, authentic, and enriching cruise experience.

Ambassador offers a wide range of itineraries. Its carefully curated no-fly programme of 33 inaugural year sailings will visit a total of 88 different ports. Featured destinations will include the British Isles, the Norwegian Fjords, the Baltics and St Petersburg, Greenland, the Arctic and Iceland, plus several short break cruises. For the winter months, a range of exploration style voyages will sail to the Canaries, Cuba, the Caribbean, Cape Verde and Scandinavia. Ambassador’s staff and crew will be the friendliest, and most diverse, in the industry.

Ambassador’s smaller to mid-sized classic cruise ship offers a higher space to guest ratio, making cruising more relaxed and will provide guests with reassurance.

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Ambassador hopes guests will forge long-lasting friendships at sea and create a real community at sea. Ambassador Cruise Line is adult-focused and age-inclusive but primarily aimed at the 50-plus market. However, it will run a number of multi-generation cruises over the summer holidays so grandparents, parents and children will all be able to holiday together.

With an emphasis on no gimmicks onboard, the focus onboard is distinguished cuisine, enrichment and great entertainment.

The first ship to set sail is Ambiance. The maiden season of Ambience will operate between April 6, 2022, and Spring 2023.

Ambience’s inaugural voyage will be a short break cruise to Hamburg on Wednesday 6th April 2022. Ambassador is proud of the space afforded to cruise passengers onboard. The ship has capacity for 2,000 passengers but the line will only carry 1,400.

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Who should cruise with Ambassador?

The cruise line is focused on the over 50s market. Groups, couples and singles are all welcomed onboard. Ambassador is looking to boost the solo market and has assigned 89 cabins to solo cruisers and split them over five different categories. Families will be able to join the multi-generation cruises.

Ambassador dining

Breakfast and lunch are generally served on an open seating basis. With dinner, Ambassador operates two sittings, which can be requested when booking your cruise.

Ambience offers a selection of speciality dining restaurants:

Saffron – a journey into Indian gastronomy

Sea & Grass - a choice of prime Dry Aged cuts

Chef's Table - the ultimate onboard culinary experience a VIP multi-course dining experience, specially created and hosted by the Executive Chef.

Ambassador ship
Ambassador Cruise Line will cruise from its homeport of London Tilbury. Credit: Ambassador

Ambassador cabins

Ambience offers a wide choice of well-appointed, inviting and comfortable passenger cabins spanning seven accommodation decks from Pacific deck 4 up to Ambassador deck 11.

STANDARD TWIN (1)

Average Cabin Size 190sq ft/17.7sq m

Located on Reception Deck 5 and Main Deck 6, There are 43 Standard twin inside cabins and they can all be converted to a double bed. They all have a third and/or fourth upper berth.

STANDARD PLUS TWIN (2)

Average Cabin Size 190sq ft/17.7sq m

Located on Ambience Deck 9 and Boat deck 8, There are 35 Standard twin inside cabins and they can be converted to a double bed. Some have a third and/or fourth upper berth. Cabin 8109 on Deck 8 is equipped for passengers with specific mobility limitations and their companions.

SUPERIOR TWIN (3)

Average Cabin Size 190sq ft/17.7sq m

Located on Consulate Deck 10, There are 58 Superior twin inside cabins and they can all be converted to a double bed and most have a third and/or fourth upper berth. Cabins 10294 & 10298, 10299 & 10303 have an interconnecting door.

PREMIUM TWIN (4)

Average Cabin Size 190sq ft/17.7sq m

Located on Ambassador Deck 11, There are 29 Premium twin inside cabins and they can all be converted to a double bed Cabins. Some have a third and/or fourth upper berth. Cabins 11202 & 11206, 11215 & 11209 are interconnecting. Cabins 11105, 11122, 11124, 11125 and 11129 are equipped for passengers with specific mobility limitations and their companions.

SUPERIOR SINGLE (3S)

Average Cabin Size 190sq ft/17.7sq m

Located on Consulate Deck 10, There are 13 Standard twin bedded cabins with a picture window ocean view that have been allocated for single occupancy use.

STANDARD TWIN (6)

Average Cabin Size 190sq ft/17.7sq m

Located on Reception Deck 5, There are 78 Standard twin cabins with a picture window ocean view and the majority can be converted to a double bed. Some have a third and/or fourth upper berth. Cabins 5103, 5104, 5107 and 5108 have a fixed Queen bed. Cabins 5180 & 5182, 5183 & 5181 have an interconnecting door.

STANDARD TWIN (6B)

Average Cabin Size 190sq ft/17.7sq m

Located on Boat Deck 8, There are 12 standard twin abins are located on Deck 8 with fully obstructed views and the majority can be converted to a double bed. Cabins 8101, 8103, 8104 and 8106 are equipped for passengers with specific mobility limitations and their companions.

STANDARD TWIN (6C)

Average Cabin Size 190sq ft/17.7sq m

Located on Boat Deck 8, There are 16 Standard twin cabins with partially obstructed views and they can all be converted to a double bed. Some have a third and/or fourth upper berth.

STANDARD SINGLE (6S)

Average Cabin Size 190sq ft/17.7sq m

Located on Aloe Deck 4, There are 14 Standard two berth cabins with a port hole ocean view that have been allocated for single occupancy use. They comprise one lower and one upper berth.

STANDARD TWIN (7)

Average Cabin Size 190sq ft/17.7sq m

Located on Main Deck 6, There are 98 Standard twin cabins with a picture window ocean view and they can all be converted to a double bed. Some have a third and/or fourth upper berth. Cabins 6126 & 6130, 6127 & 6131, 6170 & 6172, 6173 & 6175 have an interconnecting door.

STANDARD PLUS TWIN (8)

Average Cabin Size 190sq ft/17.7sq m

Located on Boat Deck 8, There are 40 Standard Plus twin cabins with a picture window ocean view and they can all be converted to a double bed. Some have a third and/or fourth upper berth. Cabins 8146 & 8148, 8147 & 8149, 8158 & 8160, 8159 & 8161 have an interconnecting door.

SUPERIOR TWIN (9)

Average Cabin Size 190sq ft/17.7sq m

Located on Ambience Deck 9, There are 56 Superior twin cabins with a picture window ocean view. They can all be converted to a double bed and some have a third and/or fourth upper berth. Cabins 9124 & 9126, 9125 & 9127 have an interconnecting door.

SUPERIOR SINGLE (10S)

Average Cabin Size 190sq ft/17.7sq m

Located on Consulate Deck 10, There are 22 Superior twin bedded cabins with a picture window ocean view that have been allocated for multi twin and single occupancy use.

SUPERIOR PLUS TWIN (11)

Average Cabin Size 190sq ft/17.7sq m

Located on Ambience Deck 9, There are 34 Superior Plus twin cabins with a picture window ocean view. They can be converted to a double bed and some have a third and/or fourth upper berth.

PREMIUM TWIN (12)

Average Cabin Size 190sq ft/17.7sq m

Located mid ship on Ambience Deck 9, There are 50 Premium twin cabins with a picture window ocean view and they can all be converted to a double bed. Some have a third and/or fourth upper berth.

PREMIUM SINGLE (12S)

Average Cabin Size 190sq ft/17.7sq m

Located on Ambience Deck 9, There are 16 Premium Balcony twin bedded cabins with a picture window ocean view that have been allocated for multi twin and single occupancy use.

SUPERIOR BALCONY (14)

Average Cabin Size 210sq ft/19.5sq m

Located on Consulate Deck 10, there are 40 Superior Balcony twin cabins and they can all be converted to a double bed.

SUPERIOR PLUS BALCONY (15)

Average Cabin Size 210sq ft/19.5sq m

Located mid-ship on Consulate Deck 10, there are 44 Superior Plus Balcony twin cabins and they can all be converted to a double bed.

PREMIUM BALCONY (16)

Average Cabin Size 210sq ft/19.5sq m

Located on Ambassador Deck 11, there are 26 Premium Balcony twin cabins and they can all be converted to a double bed.

SUPERIOR PLUS BALCONY SINGLE (15S)

Average Cabin Size 210sq ft/19.5sq m

Located on Consulate Deck 10, There are 24 Superior Plus Balcony twin bedded cabins with a picture window ocean view that have been allocated for multi twin and single occupancy use.

JUNIOR SUITE (JS)

Average Cabin Size 372sq ft/34.5sq m

Located on Ambassador Deck 11, there are 36 Junior Suites with a private balcony and sitting comprise of a sitting area and a private balcony. They have twin beds and a majority can be converted to double bed, and also have a double sofa/rollaway bed that may accommodate a third and/or fourth passenger. All suites offer en-suite facilities with bath and shower above, large hanging and storage space, flat-screen television, hairdryer, fridge, tea & coffee making facilities and personal safe. Cabins 11138 and 11139 are equipped for passengers with specific mobility limitations and their companions. These cabins are twin occupancy and have a shower only en-suite.

DE LUXE SUITE (DS)

Average Cabin Size 558sq ft/51.8sq m

Located on Ambassador Deck 11, there are 14 De Luxe Suites with a private balcony and sitting area located. They have twin beds which can be converted to double bed, and the majority have a single sofa bed that may accommodate a third passenger. All suites offer en-suite facilities with bath and shower above, dressing area with ample storage space, 2 flat-screen televisions, hairdryer, fridge, tea & coffee making facilities and a personal safe. Cabin 11116 is equipped for passengers with specific mobility limitations and their companions. This cabin is twin occupancy and has a shower only en-suite.

Ambassador cruise itineraries

Currently on sale are: Baltic Treasures, Black Sea and Mediterranean, British Isles Discovery, Festive Markets, Fjordland Cruises, Iceland, Greenland and Canada, Northern Lights and Winter Escapes.

How will Ambassador Cruise Line look after guests?

Ambassador’s smaller to mid-sized classic cruise ship offers a higher space to guest ratio, making cruising more relaxed and will provide guests with reassurance.

Ambassador’s health and safety mandate will ensure the crew is vaccinated, and only vaccinated guests will be welcomed onboard. The cruise line will also work closely with all destinations to adhere to local health guidelines and requirements.

Treating our guests right is not just about the booking and onboard experience. In accordance with The Package Travel and Linked Travel Arrangements Regulations 2018, we have insurance cover in place to financially protect all guests booking with Ambassador Cruise Line, for all monies paid either directly or via their travel agent. In addition, we will operate a fully compliant independent Trust Account where guests’ funds are deposited and only released when the cruise departs. Our offer also includes a booking guarantee in the event we are forced to cancel a cruise.

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Cruise inclusions

  • Flexible cancellation policies†
  • Accommodation in chosen cabin category
  • Full board cuisine (breakfast, luncheon, afternoon tea, dinner)
  • Captain’s Welcome & farewell cocktail party*
  • Captain’s Gala Dinner*
  • Informative guest speakers*
  • A wide range of entertainment, including evening shows, plays, cabarets, live music & classical interludes
  • Daytime activities, quizzes, dance classes and outside deck games
  • Range of fitness, dance and wellness classes
  • Use of gym, swimming pools and hot tubs
  • Spa access
  • Porterage of luggage between the port and cabin.
  • All port taxes, fees and charges
  • †See booking conditions & full T&C’s, *6 nights or more