Michael Bayley: 'What I have seen is a return to normal booking behaviour and very robust spending behaviour.' Credit: Royal Caribbean

Michael Bayley, president and chief executive of Royal Caribbean International, looks ahead to a bright future

Author: Kaye Holland

Published on:

Updated on:

‘It’s wonderful to see our ships full of happy customers and crew,’ says the CEO.

Speaking at the ABTA 2022 Travel Convention with moderator Chris Ship, Royal Caribbean International boss Michael Bayley was bullish about the future of cruise.

Bayley told delegates: “It’s wonderful to see our ships full of happy customers and crew. Things are going extremely well. Our ships are full, the mood is very positive and we are seeing bookings improving since the last of the Covid protocols dropped away.

“Typically once protocols begin to fall away and the environment becomes more conducive to travel, we see demand coming back in a very healthy fashion.

Royal Caribbean’s boss believes that Wonder of the Seas, the biggest cruise ship in the world – she weighs in at 236,857 GT and can accommodate up to 6,988 passengers – which set sail on her maiden voyage in March of this year, has been a great marketing tool.

Wonder of the Seas has been fantastic for us,” shared Bayley. “She is the fifth ship in our Oasis-class series and the best in the world at delivering phenomenal vacations.

“In Europe, especially, she has really performed at a high level – virtually every single sailing has sold out. It’s been great to see.”

Wonder of the Seas is the biggest cruise ship in the world. Credit: Royal Caribbean

The first of Royal Caribbean’s Icon-class vessels, Icon of the Seas, will follow at the end of 2023, Bayley explained: “The next generation of ships for Royal Caribbean is the Icon class and the first Icon ship, Icon of the Seas, is scheduled to launch in late 2023 and be fully open for sales in 2024.”

“Icon of the Seas is the continued evolution of cruise as it relates to our business. We’ve taken everything we built over the last 50+ years – and everything we know about our customers and what they expect – and created the next generation of cruise ships.”

Bayley continued: “The name kind of says it all. It is an Iconic, game-changing product that will revolutionise the cruise industry and, more importantly, attract the ‘new-to-cruise’ market.”

When asked by Chris Ship, ITV’s Royal Editor, how Royal Caribbean’s Icon class will differ from the brand’s Oasis class, Bayley said: “The experiences, elements, and areas are completely new from a customer perspective and that’s what we call the wow factor. When customers walk onboard Icon of the Seas, they will say ‘wow.'"

Find your ideal cruise

Search for the best cruises with Royal Caribbean

Icon of the Seas also represents a concerted effort by the cruise giant to improve its environmental performance. “Icon of the Seas is the first Royal Caribbean ship to use LNG – basically a liquefied natural gas that’s far more carbon friendly than traditional shipping fuel oil,” revealed Bayley.

“We will learn from this technology for future ships. This, together with waste management and the elimination of plastics onboard our fleet – all of these things we have engaged in [to ensure that cruise travel respects the environment.]"

He added: “We also work with destinations to manage the in-flow of tourists and stop over-tourism. With the Bahamas, which is basically on our back doorstep [Royal Caribbean is headquartered in Miami] we have created a private island destination, Coco Cay.”

“We spent seven years developing Coco Cay with the Bahamians and it allows us to bring, over a one-year period, anywhere up to two million tourists into a state that’s less than 40 acres – and to do it in an environmentally responsible way that also creates significant economic benefits to the community and country.”

Royal Caribbean spent some £190 milion creating Coco Cay, the line's own private island. Credit: Royal Caribbean

Concluding the session, Ship touched on the cost-of-living crisis that has hit – certainly here in the UK – consumers hard but Bayley wasn’t concerned that people would scrap their cruise plans.

He said: “The crisis of confidence is something I have yet to see. What I have seen is a return to normal booking behaviour and very robust spending behaviour.

“I have a theory… Consumers couldn't have any experiences during the Covid-19 pandemic and so they switched to upgrading their homes – replacing TVs and fridges, etc – because we were all at home for almost two years.

“But now most people are saying ‘to hell with that! I need to go and have an experience and see the world with my family.’ They are seeking adventures and looking to engage and have a life and spend on experiences – and that benefits us.

“What matters really is the customer and demand. Does the customer want to buy your product? Yes. Is there demand in the marketplace? Yes. Are people willing to spend money? Oh yes. Overall, the sky looks fairly blue and we feel good about the future.”

Most recent articles

About Kaye Holland

Kaye is a London-based wordsmith who has written for a range of publications including The Times, The Independent, The I, Culture Trip, The Sun, and ABTA among others. In June 2022, Kaye joined the Real Response Media where she looks – together with Lucy Abbott – after the World of Cruising website. Want to get in touch? Kaye can be reached at: [email protected]